Knauf.solutions, Knauf Australia’s new website, is live!
It marks the culmination of months of planning and development to provide a simpler, better and more efficient online offering that offers a streamlined customer experience.
“The old Knauf website contained a wealth of information, but we were well aware that there was much room for improvement in terms of the user experience,” said Knauf Australia Marketing Manager Stephanie Olsen.
“Instead of just giving the website a new look, we joined hands with a web design agency to rethink Knauf Australia’s entire online presence – not only in terms of appearance, but the functionality and very purpose of it,” she said.
The end product is more than a brochure site. “It is a fully integrated online solution that provides access to a wide variety of content and tools, including the Knowhow suite. Our Knowhow Services comprise of handy calculators, system selectors, case studies, videos and the Knauf System Selector,” added Ms Olsen.
The very name of the website is an indication of the simplicity and ease of use, she said. “We have removed all the clutter. No .com, .org, .net or .au. With the simple URL knauf.solutions, architects, builders and specifiers can access all the information they need about our products and systems, services and online resources.”
Another improved feature of the site is customisation. “All visitors can access quick links according to their user profile that will take them where they want to be,” Ms Olsen said.“To make sure that the new site met the expectations of our audience, we opened it to a team of online testers prior to launching. They provided valuable feedback which was incorporated into the final design,” she said.“We are confident that the new website offers a highly visual experience, a wealth of information and ease of navigation. knauf.solutions is a true reflection of our brand.”
Ms Olsen added that a website is always a work in progress and that Knauf Australia will continue to improve their online offering. “We encourage users of our website to provide feedback and suggestions by sending email to firstname.lastname@example.org.”